Alpha Foods Campaign: Costco

Digital Strategy
Written By Emma Houghton
 

To generate the launch of Alpha Foods’ Crispy Chik’n Patties at Costco stores nationwide, we leveraged an integrated marketing campaign using paid social, organic social, Google Ads, influencers and PR to generate awareness.

Influencers included BossBabyBrody, CityGirlGoneMom, AVeganAndHer, CostcoDeals, CostcoBuys, CostcoDoesItAgain, BrandiCyrus and more

Results:

  • 9% sales lift in stores across exposed markets

  • 19M impressions

  • 24,614 Landing Page Views

  • Costco HQ was flooded with messages from customers requesting the product on their local shelves and thought we’d put them up to it. We hadn’t. It was all organic. We’d call that a win.

 
Emma Houghton
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