DIGITAL STRATEGY & CAMPAIGNS

Alpha Foods

I joined Alpha Foods as the second marketing hire and built a team, launched the brand on DTC during covid, and worked on award-winning campaigns.

Highlights:

  • Drove $400K in revenue in Year 1 of launching on Shopify and Amazon

  • Managed digital execution for retail, product and consumer campaigns including award-winning Chickenflation that won two Effies, one Clio and one Obie

  • Established influencer marketing strategy and managed partnerships with Brandi Cyrus, CityGirlGoneMom, Monet XChange and more

SOCIAL MEDIA

lululemon

I led social media for lululemon across the European markets and shared stories of incredible people in the community.

Highlights:

  • Managed localization of social channels for UK, France & Germany

  • Led production of video and photo content for key campaigns across product launches, seasonal campaigns & events

  • Briefed and managed photographers and videographers

UGC CREATIVE

Various Clients

I managed paid UGC creative for various clients while contracting for growth agency, Leap Grow to deliver high-converting assets for paid social channels.

Highlights:

  • Created asset that increased purchase volume +250% WoW, decreased CPA -52% WoW and increased click rate +80% Wow

  • Sourced creators, briefed them and developed winning creatives that were in rotation for 3 - 6 months