Mental Health App: Ad Creative

Creative Strategy
Written By Emma Houghton

As a digital & creative strategist, I supported a client team with producing and executing paid social ad creative for a mental health support app.

Results from one asset:

  • Purchase volume increased 250% WoW

  • CPA decreased 52% WoW

Client & Credit: Leap Grow

My Role: Strategy support; Creator sourcing, outreach and briefing; Copywriting & design support; performance analysis

Emma Houghton
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