lululemon Campaign: Sweatlife Festival
As Social and Content Manager for lululemon, I was tasked with producing and telling the story of Sweatlife Festival each year from 2017 - 2019. Sweatlife Festival was a first-of-its-kind, 3-day event that took place in London, UK and brought together all the best fitness studios, trainers and wellness brands across the city.
I strategized how to promote the festival across paid and organic channels and worked closely with our graphic design team and photographers/videographers to develop content to drive buzz and awareness of the festival.