Fuelled By Feeling: Digital Transformation
As a local personal trainer, Gabby was looking to optimize her website and digital marketing to drive greater passive income through her online platform. I worked with Gabby to rebuild her website, focusing on strong messaging to drive conversion, telling her story more effectively, and developing a site that easily directs the consumer to purchase a digital membership. From there, I developed a content strategy to outline where her focus should be for promoting her digital membership as well as an email lifecycle program to capture and nurture her customers.