lululemon Campaign: Charlie Dark & RunDemCrew

As a community-centric brand, lululemon partnered with Charlie Dark, the founder of London’s infamous running crew, RunDemCrew. As social media manager for the brand, I was tasked with telling the story of RunDemCrew on a local level and its presence at the London Marathon.

I collaborated with lululemon’s North American team on the storyboard for the hero film and supported the team in production of all assets. I partnered with photographers, videographers, and the production crew to ensure assets were optimised to be social-first and strategized how to effectively tell this inspiring story across all platforms.